Dating today is dominated by digital platforms like Tinder. But before the advent of swiping left or right there was Dateline, the first computer dating service which, together with lonely hearts columns and agencies, took off in the 1970s. Against a rapidly changing social landscape and coinciding with newly-relaxed divorce laws, the young, the newly divorced and the never-married nationwide were in search of love. The age of the single was dawning and those looking for romance found a burgeoning matchmaking industry ready to play Cupid.
Join Dr Zoe Strimpel for this event to hear first-person accounts and flirtatious ads from the time, and discover what dating looked like 1970s-style. After the talk, have a go at creating the perfect Dateline ad to see if you too can find love.
Speaker: Dr Zoe Strimpel, British Academy Postdoctoral Fellow, University of Warwick
Chair: Rosie Wilby, award-winning comedian and author of ‘The Breakup Monologues’